Teknosa’s largest store in Ankara is now in its new location with a digital concept.

The technology retail company Teknosa has relocated its store in the Optimum Outlet Shopping Mall, the largest meeting point in Ankara, to a larger area and renovated it with a digital and accessible concept.

As a pioneer of the experience-focused retail trend, Teknosa continues to renew its stores across 62 provinces in Turkey according to consumer expectations and needs, transforming them into a digital concept. In this context, the company has moved the largest and first Exxtra store in the capital located in Ankara Optimum Outlet Shopping Mall to a larger area and renovated it with a digital concept. The fully renovated store was opened with the participation of Teknosa CEO Sitare Sezgin, Executive Board Members, and business partners. The Teknosa Exxtra store at Optimum Outlet Shopping Mall has started to meet consumers with a more digital, comfortable, and simple experience understanding in its new location and new concept.

“We are transforming into a digital platform with stores”
At the opening, Teknosa CEO Sitare Sezgin stated that they have been transforming their stores into a digital concept throughout Turkey since 2022, saying:
“We are making our stores more digital, accessible, and sustainable according to the changing and evolving needs of our consumers. This way, we offer our customers a more comfortable shopping experience. In our stores that we have transformed into a digital concept, we achieve higher sales revenue compared to similar stores, while also increasing our visitor attraction rate and basket size. Our vision is to transform into a digital platform with stores. In this context, we will continue to invest in our stores alongside digital channels.”

“Our focus is on customer experience”
Teknosa Retail Sales Deputy General Manager Enver Yelkenci emphasized that they focus on customer experience, stating:
“We continuously renew and develop our stores to provide our customers with an easier and more innovative shopping experience at every step. In this framework, we redesigned our largest store in Ankara with a more digital and accessible concept, making every stage of shopping more comfortable and accessible. As part of making our processes more efficient with AI-supported digital tools, our AI-supported digital sales assistant Bilge, which we added to our team, will also support our customers along with our employees in the store. In the upcoming period, we will continue to respond to the needs of technology enthusiasts with the best experience across a wide range of products from telecommunications to smart home products.”

A simple structure focusing on all stages of shopping is offered
The company, which serves with 16 stores in Ankara, offers technology products that are most needed, from white goods to smart home concept products, and from information technologies to telecommunications, at affordable prices and with value-added services in its new store. The new concept focuses on the customer experience before, during, and after shopping, offering service with a simple structure.