They made their voices heard to the world in Times Square.

A group interested in rap music in Turkey announced their project with the slogan “Walk and Flow” through an advertisement in Times Square. In the project, famous musicians enter a booth decorated with graffiti and perform their works while walking on a treadmill.

Renowned rappers like Yener Çevik, Cash Flow, Anıl Piyancı, and Decrat are promoting their voices with a different concept aimed at making Turkish music a global brand. The rappers developing the project enter a graffiti-painted booth and perform their acts while walking on a treadmill. The rappers turn those moments into music videos, aiming to create a different brand with the slogan “Walk and Flow.”

“It is an honor to be in Times Square”
The producer of the project, Ulaş Çelik, stated that they are working to create an international brand: “Our project was featured in New York Times Square. If it is meant to be, we want to build a music brand that the whole world talks about. Of course, it is an honor to be in Times Square, but this is just the beginning for us. We have published our first season, and if it is meant to be, we want to release the second season by combining European and Turkish rappers. Our goal is to create a music brand for our country and to develop a platform that can introduce talented artists in our country to the world. We set out with the aim of figuring out how to create an international brand. The recent project we did with El Musto going viral on global charts, as well as our previous works with graffiti artists going viral, encouraged us a lot. We tried to create a very unique concept led by Emir Monoman,” he said.

“I thought it would attract more people’s attention”
Expressing that the concept of the project is very interesting and unusual, Mustafa Murat Sarı, known as El Musto, said, “We had a great breakthrough with the song Dale Don Dale. This project has become a beautiful work for me. I wanted to be part of this project upon Ulaş brother’s proposal. I thought the colorful visuals would attract more attention from people.”