Master Information and Product Promotion Program in Diyarbakır

In Diyarbakır, a ‘Master Information and Product Promotion’ program was held for the construction sector and dealer representatives. During the event, Arplak gypsum board products, which were launched by Arslanlı Plaster Raw Materials Industry and Trade Inc. two months ago, were introduced.

A comprehensive program was organized in Diyarbakır for the introduction of gypsum board products produced under the name and brand of Arplak by Arslanlı Plaster Raw Materials Industry and Trade Inc., one of the long-established companies in Elazığ.

Company executives, construction sector representatives, and dealer representatives came together at the event held in a hotel. Arplak, the company’s new product, quickly gained preference in both domestic and international markets. It underwent fire resistance testing at Efectis Era, one of the most reputable testing laboratories in the world. Exposed to high temperatures for 60 minutes, Arplak successfully passed the test, adding another reason for its preference in both domestic and foreign markets.

During the meeting, Arplak gypsum board products, which offer ease of use and durability against water, sound, and fire in the construction sector, were introduced, particularly emphasizing the importance of their use in cities like Malatya, Elazığ, Diyarbakır, Kahramanmaraş, Adıyaman, and Gaziantep, which are frequently affected by earthquakes. The products received high praise from representatives of the construction sector, dealers, and craftsmen. At the end of the program, various gifts were distributed to the participants through a lottery method.

Sales and Marketing Manager Ayşe Gökçal Keleş stated that the company, which was institutionalized in 2005, entered the sector with gypsum production under the brand Aralçı, saying, “Currently, we serve in the construction sector with 150 dealers in 50 provinces, with the earthquake zone being at the forefront. We were actively involved in construction chemicals, gypsum, paint, and other insulation products in Malatya. Now we are also present with Arplak gypsum products. We wanted to introduce our products by bringing our craftsmen and dealers together. Based on the strength we receive from you and our quality policy, we have started paint production and presented our Arplak gypsum facility to you in 2024. I would like to thank all our colleagues, dealers, and valuable craftsmen who have contributed to our success from the first days to today. We gathered with our valuable dealers and esteemed craftsmen at the promotional and informational program for our new product, Arplak gypsum board products, in Diyarbakır. I would like to thank all our dealers, craftsmen, and participants who share our excitement, stand with us, and support us.”

Cem Yılmaz, Production Manager of Arplak Gypsum Board, provided information about the product to dealers and craftsmen, answering questions about the new products. It was noted that the company, which has a widespread dealer network in the country and exports to 82 countries, will carry out its programs in other provinces as well.