Ihlas Holding has taken its place in the competitive gaming scene with its e-sports team.

Ihlas Holding has stepped into the PUBG Mobile e-sports scene under the name IDA ESports. Establishing a team in the e-sports world, Ihlas Holding met with young people at the preview of a movie in which it is a stakeholder.

Ihlas Holding has taken an important step into the growing gaming world under Ihlas Digital Assets ESports. The holding entered the gaming sector by establishing an e-sports team in the PUBG Mobile game. Aiming to create a strong presence in the competitive gaming world, Ihlas Holding targets reaching young people on a platform that offers a wide player base. Ihlas Holding Digital Assets met with young people at the preview of a movie that will be released on October 25. Volkan Ormanlı, General Manager of Ihlas Media Group Digital Assets, who attended the preview night, stated, “Our goal here is to reach more young people. One of the most important areas where we can do this is entering the gaming sector. In this context, we collaborated and purchased a team.”

“Our goal is to reach young people; the most important area to do this is gaming.”

Speaking about the reasons for entering the gaming sector, Ormanlı said, “There is a rapidly growing gaming ecosystem in the world. To reach young people, we need to utilize such ecosystems. For the past year, we have established an e-sports team within Ihlas Holding. Our goal here is to reach more young people. One of the most important areas to do this is entering the gaming sector. In this context, we collaborated and purchased a team. Ihlas Holding now has a team in the PUBG game. Why PUBG? Today, it is one of the largest ecosystems with 3.5 million daily users among mobile games. There are young people in Turkey who are devoted to this ecosystem, and these individuals can be described as being between the ages of 8 and 40.”

“The importance becomes clear once we start reaching young people.”

General Manager of Digital Assets Volkan Ormanlı also said, “In this context, we entered into such a collaboration and acquired a team. As Ihlas Holding, we are competing in the super league of e-sports with the Ihlas Digital Assets ESports team. Once we start reaching young people, and when they begin to hear the Ihlas brand from young people and children, they also see how right the work we are doing is.”

Can Gürsu: “Ihlas Holding made a significant investment and valued the sector.”

Can Gürsu, Country Manager of Tencent, stated, “PUBG Mobile is one of the largest mobile games in Turkey. As the PUBG Mobile family, we stand by e-sports and e-sports players in Turkey. Ihlas Holding has made a significant investment and valued the sector. They are one of our very important partners.”