SuperFresh has been chosen as Turkey’s most beloved frozen food brand.

SuperFresh was selected as the most beloved brand in Turkey in the “Frozen Food” category in the “Turkey’s Lovemarks 2024” research conducted by MediaCat magazine in collaboration with Ipsos. The only brand that has made a place in the minds and hearts of consumers is SuperFresh. Kerevitaş CMO Gülizar Öcal Doğan emphasized that SuperFresh’s continuous innovation strategy, sustainable communication, and broad availability network played a significant role in this success.

According to the results of the “Turkey’s Lovemarks” research, which MediaCat magazine conducted for the 17th time this year in collaboration with Ipsos, SuperFresh was chosen as the most beloved brand in Turkey in the “Frozen Food” category. The brand’s closeness to consumers and its superior scores in meeting consumer needs were influential in SuperFresh being awarded this prize. Evaluating the research results, Kerevitaş CMO Gülizar Öcal Doğan stated that the frozen food market has shown double-digit growth in tonnage over the last three years, and that they introduce over 50 new products to the market each year in 13 categories with SuperFresh, maintaining their leadership with a 43% market share in the branded market. Öcal emphasized that their innovative, inclusive, and sustainability approach in their recent communication and product initiatives played a significant role in being chosen as a “Lovemark.”

Gülizar Öcal Doğan noted that SuperFresh, which introduced Turkey to the “frozen food” sector for the first time, now has the widest product portfolio in the market. “We prioritize providing a positive impact on society not only with the quality of our products but throughout our entire value chain. We are taking pioneering steps in the sector with projects aimed at providing equal opportunities for women in agriculture, our responsible farming practices, and efforts to eliminate waste both in the kitchen and in the production process. We prioritize offering products at affordable prices with the vision of being a brand for everyone. To produce practical solutions for all our consumers in the kitchen, we collaborate with the AI-supported Blindlook platform for our visually impaired consumers. The awareness campaign conducted with brand ambassador Refika Birgül in the specific category has helped us achieve the highest score in brand value ever. SuperFresh will continue to work with innovative and sustainable steps to ensure that quality food is accessible to everyone and to simplify the lives of its consumers with practical products,” she stated.