The winners of İş Bankası’s “Campaign that Brings Smiles to Farmers” have been announced.

The winners of the campaign organized by Türkiye İş Bankası for farmers on the occasion of its 100th anniversary have been announced. In the campaign, 4 people won tractors across Turkey, while other lucky winners had the chance to win 30 smart agricultural technology products.

Türkiye İş Bankası, which places agricultural strategic priorities among its goals, announced the lucky winners of the “Farmers’ Smiling Faces İmece Card Campaign” on its 100th anniversary. In the campaign where four tractors and 30 smart agricultural technology products were offered, the winners received their gifts at a ceremony.

A total of 101,460 people participated in the lottery for the “Farmers’ Smiling Faces İmece Card Campaign,” which ended on June 30, 2024. The campaign offered a total of 34 smart agricultural technology products, including a tractor, agricultural drone, smart spraying machine, field analysis system, and automatic steering system. Four tractors were won by farmers from Adana, Aydın, Kocaeli, and Erzurum.

“We gifted 4 tractors and 30 smart agricultural technology products”

Zafer Arslan, the Marketing Manager of Agricultural Banking at İş Bankası, stated that they were pleased to organize a campaign that benefits farmers in the bank’s 100th year, saying, “Last year was the 100th year of our Republic. This year, we are also celebrating our bank’s 100th anniversary. In the 100th year, we decided to hold a campaign specifically for our farmers at the beginning of the year. We launched our İmece Card lottery campaign that brings smiles to farmers at the beginning of the year. Until June 30, farmers earned a right to participate in a lottery for every 25,000 TL shopping they made with the İmece Card. We received a strong demand for our campaign from all over Turkey. More than 100,000 farmers participated in the campaign. On July 17, we determined our lucky winners with a lottery conducted in the presence of the National Lottery and a notary. Today, we host our lucky winners here. We continue to celebrate the 100th anniversary of the Republic, which we celebrated with enthusiasm last year, with enthusiasm in our bank’s 100th year as well. Today, we invited farmers to experience this excitement in the agricultural sector, and we delivered their gifts, hoping they use them in fruitful and blessed days; I hope they use them in beautiful days. We will continue to bring smiles to farmers with our future campaigns and activities, insha’Allah. Today, we gifted 4 tractors and 30 smart agricultural technology products. As İş Bankası, we act with a strategic perspective centered on technology in agriculture. Our İmece Card product is one of the most recommended and recognized cards among our farmers in the agricultural field. In addition, we offer easy financing opportunities and payment options to our farmers with our İmece Card, organizing various campaigns for them to reach their costs more easily,” he stated.

“We organized this campaign to connect agricultural technologies with our farmers”

İlker Mehmet Sağlam, General Manager of İş Bankası İmece Mobil, expressed that they aimed to increase productivity in agriculture through the campaign, saying, “Last year we celebrated the 100th year of our Republic, and this year is the 100th year of Türkiye İş Bankası. Previous generations, founders of our Republic and our bank, made great efforts to establish the agricultural sector and its sub-industries. To make a mark in the second century, we need to spread technology in agriculture, ensure technological transformation, and establish a sustainable agricultural infrastructure. The way to achieve this is through technology. We organized this campaign to connect agricultural technologies with our farmers in a manner befitting our bank’s 100th year, and we are very happy, very proud, and very excited to deliver our awards today.”