Historic records from TRT at EURO 2024

The 2024 UEFA European Football Championship, which started on June 14 and witnessed great excitement for a month in Germany, was watched breathlessly on TRT screens with 51 matches broadcasted live. Despite the challenges faced with UEFA, TRT received viewers’ appreciation for its outstanding performance and broke record after record in viewership rates.

Hosted by Germany from June 14 to July 14, the EURO 2024 matches were watched breathlessly in Turkey as well as all over the world, and this great interest was reflected in record viewership rates. With its international broadcasting experience and numerous event broadcasting experiences, TRT delivered broadcasts of world standards throughout EURO 2024. This great excitement was experienced not only on TRT 1 screens but also through TRT Spor, its digital platform, and Radyo 1.

From the beginning of the tournament, TRT faced a great struggle against UEFA’s strict signal attenuation and encryption policies, especially towards Turkey, and brought all the excitement of EURO 2024 to football fans, especially during the matches of the National Team.

TRT at the top with record ratings
During the matches of the national team, TRT reached its highest viewership in history, breaking record after record in viewership rates. In the measurements, TRT broadcasts reached record viewership rates, especially in the matches against Austria and the Netherlands played by the National Football Team after advancing from the group stage. Following Mert Günok’s memorable saves that carried the National Team to the quarter-finals, TRT 1 broke records with 67.87 share in the match against Austria, which became memorable with the portrayal ‘Are you an octopus? Or a spider?’. This record was broken again by TRT 1 in the quarter-final match against the Netherlands – Turkey played after 16 years, with 73.42 share. In these matches where records were broken that went down in Turkish television history, TRT managed to showcase itself on 3 out of every 4 open televisions, despite the disputes with UEFA.

14 million people watched EURO 2024 on ‘tabii’
In such a major international event worldwide, TRT’s international digital platform ‘tabii’ provided a seamless viewing experience throughout the championship despite being new to sports broadcasting. Throughout a month, 14 million people watched EURO 2024 matches on ‘tabii’. The platform reached an average of 2 million viewers in each match of the National Team. ‘tabii’, with hundreds of thousands of new members joining, was watched for a total of 4.6 million hours during EURO 2024 and achieved the highest figures ever in digital platform instantaneously in HD quality.

Radio listeners experienced the excitement of EURO 2024 with TRT
Those who could not be in front of the TV during EURO 2024 football festival were not forgotten. The matches played by the National Football Team met with football fans through live narrations on TRT Radyo 1. Throughout the tournament, TRT Radyo 1 and the TRT Listen application, which received great interest from listeners, reached the highest follow-up figures in history especially during the matches of the National Team.

Just like in the past, TRT brought the unforgettable moments of the National Team to the highest level of viewers and listeners in this major tournament and once again succeeded in making millions of people say ‘Matches are watched on TRT’ thanks to its broadcasting approach that reflected the excitement of the tournament in all its details.