The European Football Championship increased e-commerce sales

E-commerce platform n11 shared that there has been an increase in demand for products such as televisions, sound systems, projectors, football jerseys, cleats, and footballs as the excitement of the UEFA European Football Championship has kicked off these days. The start of the UEFA European Football Championship has peaked the excitement of football fans, while also influencing the shopping tendencies of those who aim to enhance their football watching experience at home. According to the data shared by n11, especially in the categories of televisions and sound systems, there has been a significant increase in searches and sales with the enthusiasm of football. UEFA European Football Championship has boosted the interest in televisions and sound systems. n11’s Growth and Digital Marketing Leader Orhan Tüzinoğlu stated: ‘With the start of the UEFA European Football Championship, televisions and sound systems are receiving great interest. In recent years, with consumers wanting to bring the joy of watching matches to the comfort of their homes, there has been an increased demand for high-resolution smart televisions and powerful sound systems. Comparing April and May, we can say that there has been an increase of over 400% in internet searches for televisions, sound systems, and projectors compared to the previous month. Moreover, the demand for products such as football jerseys, cleats, and footballs has also significantly increased. When we look at the television and sound systems category on n11, we see that there has been a 35% growth in order value in May 2024 compared to the previous month. Among the TV products sold since April 2024, especially 65, 75, and 85-inch televisions have experienced a significant increase in sales, while OLED and QLED TVs are also receiving intense interest. Users are showing interest in video games and consoles while following tournaments in the comfort of their homes. The products in this category also saw a 30% growth in May compared to the previous month.’ Tüzinoğlu said, ‘While the excitement of football continues, we expect an 80% increase in the sales of products that will provide the joy of football compared to the same period last year. As a company, we continue to provide services with our wide range of products and competitive prices for football fans to experience this excitement in the best way possible.’ According to the announcement, the e-commerce platform is offering campaign products tailored to the needs of football fans with its prepared ‘UEFA European Football Championship’ theme. High-resolution smart televisions, powerful sound systems, portable projectors and screens, portable speakers, and more are being offered at favorable prices for those who want to enhance their football watching experience. Additionally, there is a wide range of products available for those who want to wear their favorite team’s jerseys and showcase their performance on the field with quality football equipment.