14 new brands from BUU students

Students of the Graphic Design Program of the Design Department at Bursa Uludağ University (BUÜ) Technical Sciences Vocational School created their own brands within the scope of the ‘Graduation Project’ course. A total of 14 brands were designed and transformed into brands, including search and rescue drones, digital games, children’s books, food products, and decorative products, supported by the Director of the Technical Sciences Vocational School, Prof. Dr. Mehmet Karahan. The products, implemented in a wide range, are aimed to be introduced to the national and international markets. The brands exhibited at the open-air exhibition area of the Technical Sciences Vocational School were visited and highly appreciated by BUÜ Vice Rector Prof. Dr. Cafer Çiftçi, Technical Sciences Vocational School Director Prof. Dr. Mehmet Karahan, along with BTSO Board Member, DEMSIAD President Alptekin Şahintürk, Sancak Etiket Board Chairman Fatih Güven, academicians, and students. They are experiencing the branding process. Under the ‘Graduation Project’ course conducted by Dr. Erhan Mutlugün, students produce their projects by selecting a product or service branch first to showcase the knowledge, practice, and experiences they have gained during their two-year education. In the process of creating ‘Branding and Corporate Identity,’ the youth manage activities such as creating a brand name, designing logos and packaging, printing techniques, 3D modeling, web design, advertising photo shoots, animations, commercials, billboards and magazine advertisements, brochure designs, radio commercials, setting up virtual stores on the web, social responsibility projects, social media production and management, production of promotions, and managing a team work within the framework of an advertising agency logic.