A Turkish Company Leaves Its Mark on the World’s Most Prestigious Food Fair

A Turkish company has made its mark on the world’s most prestigious food fair. Bursalı HasTavuk, which introduced chicken meat to the Middle East, participated in the Gulfood 2024 fair at the Dubai World Trade Center. Orkun Şenyurt, the Marketing Manager of HasTavuk White Meat, said, “The world’s most prestigious food fair should be in Istanbul.”

Gulfood, the world’s largest food and beverage fair, was held at the Dubai World Trade Center from February 19 to 23, 2024. Gulfood, which opened its doors for the 29th time, brought together the food industry from nearly 200 countries in Dubai. The fair, which continues to grow in terms of participants and visitors every year, brought together more than 10,000 participants this year, including 125 country pavilions in 24 halls, to establish business connections and make billions of dollars in commercial deals and partnerships on the same platform.

“Trade fairs are a great advantage for companies” Orkun Şenyurt, the Marketing Manager of HasTavuk White Meat, stated that this platform, where the latest innovations in the food industry are showcased, is a great advantage for companies. Orkun Şenyurt said, “Being here is one of our most important goals, to introduce and promote our brand and Turkish chicken to the world.”

Şenyurt also emphasized that being present here is a great prestige for a brand.

“Istanbul should definitely be one of the meeting points for the world food and beverage industry on the international stage” Orkun Şenyurt, Marketing Manager of HasTavuk White Meat, continued his words by stating that during their time at the fair, they adopted a common mission with Turkish companies to make the Istanbul food fair as prestigious and effective as the Dubai fair: “Because Istanbul; both in terms of infrastructure, historical texture, and geographical location, has the potential to host much stronger events. Istanbul should definitely be one of the meeting points for the world food and beverage industry on the international stage. In this regard, we are ready for any task that falls on us.”